Seller’s Field Guide to Selecting a Realtor

If you are think about selling you home there are a few rule you may want to follow.

Hire a Professional Realtor

Your first challenge is contact a qualified Realtor who is knowledgeable and knows the local market. A simple fact to remember not all Realtors are created equal and their skill sets vary from Realtor to Realtor.

Staging Your Home For the Best Value

One thing your Realtor should advise on is the benefits of staging and preparing your home for sale. A good Realtor should also tell you the truth about what you need to do to prepare your home for sale. This could be somewhat of a painful conversation but it is really important for buyer to be able to see themselves in the home for sale and not all of your possessions or family treasures. Remember the Realtor is a professional who knows how to get the best value for you home. Unfortunately, having a clean home ready to sell is not always good enough in the eyes of a buyer so you may need a professional to clean the home to the highest level possible.

The Interview Process

Recommendations are important when selecting a Realtor and it is smart to get recommendations from neighbors, family, friends and associates. After this process do your due diligence and research the Realtors of choice as selecting a Realtor is akin to hiring other professionals (doctors, lawyers, tax advisor, etc.). The synergy of the Realtor and the client cannot be over emphasized as if you are not compatible or on the same page the sale efforts may be in vain. It would be recommended to interview the three best candidates for the job. The prepared Realtor, or the one who wants the job, will bring information with them about recent comparable sales, will help you price your home, and they should suggest low-cost upgrades that will boost your home’s value and help it sell more quickly. Remember you are the Boss or the employer of his or her services.

Preparing For the Interview – Due Diligence

Most sellers before talking to Realtor start their home search on the internet before even talking to a Realtor and that is expected in today society. Chances are you may have already found several home choices on this website or on other home buying website. You can get a good idea as to what homes are selling for in your area by snooping around property searches click this link if you need to search the available inventory in your area home search tools.

If You Are a Seller You Are Also a Buyer

Talk to a lender if you are planning to buy a new home. You’ll want to have your housing plan figured out before you put your home on the market. In today’s market it is mandatory to have a lender’s pre-qualification if not a pre-approval to a maximum level. Pre-Qualifications only take 15 minutes or so by a lender so it should be one of your first steps in the home buying process. All sellers will want to see if you are pre-qualified before accepting your offer.

Hire a Full Time Professional?

Find out if the Realtor is a “Full Time” Realtor or not. Full time Realtors are more likely to be tuned in to what’s going on the market that will influence your home’s sales price than a part timer. Second, full time Realtors most likely have access to bigger networks of other Realtors they can tap into to help get your home sold for the best price in the shortest period of time.

Does Your Realtor Have the Skills?

You may want to find out if the Realtors you are interviewing have completed any specialized training or earned any industry designations such as: Graduate Realtor Institute (GRI), Accredited Buyer Representative (ABR), Seniors Real Estate Specialist (SRES), Resort & Second-Home Property Specialist (RSPS), working with first-time buyers, or selling in Active Adult Communities (age restricted communities). All of these designations and/or certifications are sponsored by the National Association of Realtors (NAR).

Does the Realtor have a Written Marketing Plan?

Ask potential Realtors how they’d market your home. A good Realtor will tell you the best way to market your home. Beware of agents who talk in generalities or brush you off with a “let me worry about the details” attitude. Get answers to basic questions: Will you hold open houses? If so, how often? Will you place ads in local newspapers or real estate websites and, if so, which ones are best suited for my home and why?

A Realtor without a written marketing plan is like making cake without a recipe…it can come out fine but mostly it is a “Hit & Miss” success without a plan for the end results. Marketing plans are “Living Documents” that are changed and modified given changes in the market place. This is not controlled by the Seller nor the Realtor but by the Market!!

Call Drew for a Professional Real Estate Consultation or to Determine the Value of Your Home.

Drew Seargent, Arizona Realtor